I've done it three times. At Figma, I was the first international events marketer, building the EMEA program from nothing: office launches in Berlin and Paris, regional playbooks, and Config London, the first EMEA flagship, taken from approval to public launch in a month and sold out, with the company going on to IPO the year I left.
At Ona, I'm the first and only global field marketer, and built the field engine mid-rebrand in the fastest-moving category in tech: $10M in qualified pipeline in my first ten months, against a 35% share of the company's ARR goal. Before tech, I spent a decade running executive events in financial services. Customer advisory boards, elite councils, the white-glove end of the craft. That's where I learned the top-down motion I now wire to pipeline.
The way I work: start from the revenue number and build backwards, treat every event as a node in a campaign rather than a party with a logo wall, and make sure what gets de-scoped is agreed as deliberately as what gets shipped. Outside work I'm a mum of two girls in Hampshire, mid-renovation on something at all times. My husband can't do DIY, so mine goes unjudged even when it goes wrong. I'll travel for almost any reason. I cannot cook.