Building Figma's EMEA field and events function from zero
No EMEA events program existed. I built it: webinars, regional playbooks, and Config London, the first-ever EMEA flagship, launched in a month and sold out.
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Three builds. Each one proves a different part of the job.
Field marketing, events, zero-to-one function building, and the method behind it.
Building Ona's global field marketing engine through a rebrand, an ICP shift, and an acquisition
First and only global field marketer. $10M in pipeline in ten working months, through a rebrand from a developer tool to an enterprise AI company.
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How the Berlin and Paris office launches became full-funnel campaigns instead of parties, with community, executive, and press motions in each city.
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