Building a revenue engine
How to build marketing at early and growth-stage companies, in the AI era and generally.
Blog
Notes from Zero
Plain notes on building marketing that produces revenue. No hype, because I'm a marketer who's tired of it too.
A new post every three weeks.
The 20x marketer
What one person can now do with AI that used to need a team, including where the AI gets it wrong.
The AI awareness gap
Sharp opinion on why so many people in tech still treat AI like a search box.
Posts appear here once the first interview is drafted and approved.
Janine talks, the post gets drafted, then she edits and approves. Nothing publishes before that.